Referral Program Campaign Manager

Introduction

Talon.One uses three terms in Referral program :

• Advocate: the customer or user who recommends your product.

• Friend: the new customer acting on the advocate's recommendation.

• Referral Code: the code that the advocate gives to their friend

Referral Program can be enabled by selecting Referral feature in any Campaign. This feature enables Referral feature effects in Rule Builder.

• Condition: "Referral Code is Valid", which makes sure the code hasn't been used already.

• Effect: "Redeem Referral Code" which marks the referral code as used.

• Effect: "Create a Referral Code" which generates a code for this user to give to others.

On Referral Code Generator Setting page, Campaign manager provides various options to customize generation of referral code.